Cooper Hollmaier

Who I am

A strategic and results-driven technical product manager with 9+ years of digital experience collaborating with distributed software engineering and design teams. Passionate about mission-driven organizations and empowering cross-functional teams to deliver performant, accessible, and valuable digital products at scale.

Looking for a contributor with experience in accessibility, search engine optimization, or product management? I'm currently available for speaking, writing, teaching, and consulting. Get in touch!

You can also find me on, LinkedIn and Github.

What I've done

Digital Product Manager, Recreational Equipment, Inc.

(November 2021-Present)

Streamlined a major content platform migration, accelerating completion by 6 months and contributing to a potential $150K in operational efficiencies.
Enabled go-to-market strategies for brand-defining marketing campaigns including Opt Outside, Outside in 5, and Anniversary Sale.
Spearheaded A/B testing and experimentation roadmap for Home and Landing Pages, leading to incremental improvements in click-through and conversion rate, for an audience of >90M annual visits and >$300M in revenue.
Created the co-op's first in-house accessibility program to enable inclusive participation online, in-store, and outside.
Influenced broad adoption of preventative accessibility tests, leading to durable coverage of >90% of REI.com customer-facing applications.
Launched Arborist, an internal application that increased accessibility testing scope by >700% (300 to 2,600 pages), test frequency by 5100% (1 to 52 times/year), and decreased cost to test by 99% ($4.99/page to $0.03).
Implemented a systems thinking approach to durably test digital products with assistive technology users at scale, leading to >50 user tests run in 2023 on 20+ assistive technology configurations.
Awarded the Anderson Award, a peer-nominated achievement, and REI’s highest honor (nominated in 2020, 2021, and 2023) as well as the Accessibility Culture Award from Deque Systems in 2021.

Guest Lecturer, Iowa State University

(March 2021-Present)

Collaborated on and co-taught an 8-week Introduction to SEO course for 2 semesters with >30 journalism, public relations, and advertising students.
Spearheaded the creation of a 13-week course on Accessible Communication Methods for students and will co-teach it starting in Fall 2024.

Program Manager, Technical SEO & Accessibility

(August 2021-November 2021)

Architected a browser extension written in Python that decreased the time and error rate product teams experienced in testing their work against REI’s Boilerplate SEO Requirements.
Engineered a CMS-authorable internal linking module still in use on the bottom of the REI.com homepage, which continues to drive millions in incremental revenue for the business.

Associate Program Manager, Technical SEO

(March 2019-August 2021)

Taught a 13-week Introduction to SEO course for stakeholders that improved understanding and influenced prioritization of actions that benefited eCommerce SEO and drove incremental organic search traffic to REI.com.
Actively participated in the Schema.org Working Group and orchestrated the addition of BackOrder to the ItemAvailability type during the COVID-19 pandemic.
Influenced digital product teams to build new product features in SEO-friendly ways that contributed to $300M in incremental organic search revenue in 2021.

Technical SEO Manager, Visiture, LLC.

(February 2018-March 2019)

Led Technical SEO strategy and built strong customer relationships with more than 50 eCommerce accounts on a monthly retainer.
Overhauled keyword research, auditing, and commerce platform migration product offerings, implementing recommendations, improving organic traffic and ROI for eCommerce clients
Mentored a team of Content SEO colleagues on web development and Technical SEO best practices.

Senior Specialist, SocialSEO, Inc.

(March 2016-February 2018)

Increased organic traffic and revenue via adept management of customer relationships and implementation of SEO strategies for a diverse portfolio of 15 clients, including enterprise clients with over 50 locations.
Produced monthly analytics reports demonstrating organic search wins, losses, and learnings for future consideration and implementation.
Contributed to client retention and significant business growth during my two-year tenure.

Marketing Coordinator, Skyline Products, Inc.

(May 2015-March 2016)

Managed 15+ trade show marketing initiatives and industry partnerships for our gas price and commercial signage divisions.
Represented Skyline Products at the National Association of Convenience Stores trade show.
Engineered new functionality and more efficient processes as the administrator of our Salesforce instance.

Education

Bachelor of Science, Journalism & Mass Communication, Iowa State University
MicroMasters, Digital Transformation Leadership, Boston University
MicroMasters, Design Thinking, Rochester Institute of Technology
Professional Certificate, Retail & Omnichannel Management, Darthmouth College
Professional Certificate, Diversity Equity and Inclusion, University of South Florida
Professional Certificate, Accessibility Core Competencies (CPACC), International Association of Accessibility Professionals
Certificate of Completion, Responsive Web Design, freeCodeCamp
(In-Progress) Machine Learning with Python, freeCodeCamp