Cooper Hollmaier

Senior Product Manager | Growth • Platforms • eCommerce

I build platforms and growth capabilities that empower teams, enhance customer experiences, and deliver measurable business impact.

Career Arc

SEO (Marketing Coordinator → Program Manager, Accessibility & Technical SEO): Ran SEO and marketing programs across three companies before moving into product — learned to argue for ideas with data.
Product Manager, Accessibility: Moved into product and built REI's accessibility practice from zero, earning the Deque Systems Accessibility Culture Award.
Product Manager, Landing Pages & Navigation: Took what I learned building capabilities and pointed it at revenue — ran a structured experimentation agenda across REI's upper funnel.
Senior Product Manager, Design Systems & Navigation: Now own platform strategy across web, iOS, and Android — 13 product teams and 50+ internal apps build on it.

$22M+ in incremental annual revenue from a structured landing-page experimentation agenda — 17 tests, 10 winners, led by a single $11.1M win
$700K in revenue and 66,000 new sign-ups in 12 months by replacing blanket email pop-ups with context-aware messaging
$200K+ in annual operational savings — from fixing landing-page production inefficiencies and replacing a $50K/year vendor tool with an in-house one
Built REI's accessibility capability from zero — 88% reduction in barriers in year one, 90% automated test coverage of REI.com, and the Deque Systems Accessibility Culture Award
Own the design system and navigation platform reaching 350M+ customer visits a year across 13 product teams and 50+ internal apps
Shipped a CMS-editable mega menu that cut navigation time-to-market by 98%, and led two major design system releases (Cedar v16 and v17)

"His product instincts and strategic thinking consistently deliver impressive results." — Peer
"His ability to foster collaboration, maintain momentum, and bring people together in challenging environments makes him a steady and reliable force on the team" — Peer
"He brings the kind of energy we need: he's biased toward action, decisive, a natural storyteller, realistic, and super supportive of everyone on the team." — Peer