Cooper Hollmaier

Product Manager | Growth • Platforms • eCommerce

I build platforms and growth capabilities that empower teams, enhance customer experiences, and deliver measurable business impact.

Career Arc

Foundation → Growth → Scaler → Leader

Foundation: Marketing Coordinator, SEO Specialist, SEO Manager, SEO Program Manager — analytics, experimentation, growth mindset
Builder: Product Manager, Accessibility — capability-building, platform-first thinking
Scaler: Product Manager, Landing Pages — revenue impact, experimentation at scale
Leader: Product Manager, Design Systems & Navigation — platform leadership, enterprise enablement, systems thinking

$11M+ incremental revenue through experimentation and growth optimization
$500K+ annualized operational savings through building durable platforms
Built REI's accessibility capability — 88% barrier reduction, 90% durable automated coverage
Platform ownership impacting 34M+ customers annually across navigation, landing pages, and REI's digital design system
Driving design system integration with DXP, unlocking self-service launches and future personalization

"His product instincts and strategic thinking consistently deliver impressive results." — Peer
"His ability to foster collaboration, maintain momentum, and bring people together in challenging environments makes him a steady and reliable force on the team" — Peer
"He brings the kind of energy we need: he's biased toward action, decisive, a natural storyteller, realistic, and super supportive of everyone on the team." — Peer